Tetra Pak Start-up Challenge Winner 'Oji' Launches Affordable, Vitamin C- enriched Iced Tea
Dec 11, 2025
Mumbai (Maharashtra) [India], December 11: Ruloi tea, an Assam based startup has launched one of India's most affordable iced teas made with real tea brews and crafted for today's discerning consumer seeking mindful refreshments. Launched under the brand name 'Oji', the iced teas are available in two delectable flavors-Lemon and Lychee, contain antioxidants and are enriched with Vitamin C, providing smart hydration and taste. The product is currently available in Assam via Drinkoji.com, leading retail outlets, national hypermarket chains, and neighbourhood mom-and-pop stores. It will soon be rolled out on quick-commerce platforms and in select cities across the Northeast and beyond.
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