Rose Merc Limited and WhatsLoan Forge Strategic Alliance to Drive Digital Lending Innovation in India
Oct 23, 2025
Mumbai (Maharashtra) [India], October 23: Rose Merc Limited, a leading investment and marketing firm, and WTSLN Fintech Private Limited (WhatsLoan), a pioneering TSP-Technology Service Provider in digital lending, today announced the signing of a Memorandum of Understanding (MoU) to collaborate on advancing digital lending solutions to banks and lending institutions esp covering PSL-Priority Sector Lending Credit which has high customer service cost and longer turnaround times. This partnership aims to enhance access to loans and financial services farmers, consumers MSMEs working with lenders: banks, Grameena Banks, Co Ops - State and Urban, NBFCS, HFCs and MFIs with a special focus on untapped markets in Western and Northern India.
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