Rural Marketing in India Must Move Beyond the Rural-Urban Divide to Earn Trust and Relevance, Say Industry Leaders at Rural Marketing Summit 2026
Oct 09, 2026
Mumbai (Maharashtra) [India], October 9: Marketing leaders, brand custodians and industry experts at the Rural Marketing Summit 2026, presented by Can Image, a rural advertising and digital wall printing company, and curated by ET Edge, called for a rethink of how brands approach rural marketing in India. Speakers highlighted the need to move beyond traditional rural-urban distinctions and recognise rural consumers as increasingly informed, aspirational and diverse.
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