DRiV™ Appoints Mahendra Singh Dhoni As Brand Ambassador In A Landmark First For The Global Aftermarket Giant
Jun 26, 2026
Mumbai (Maharashtra) [India], June 26: In a watershed moment for the Indian automotive aftermarket industry, DRiV™-- the dedicated aftermarket business group of Tenneco, that has brought together some of the industry's most trusted brands under one powerful aftermarket identity announced the appointment of Mahendra Singh Dhoni, India's most celebrated cricketing icon, as its National Brand Ambassador. The partnership represents the company's inaugural association with a celebrity ambassador -- reflecting the strategic importance of India while reinforcing DRiV's commitment to shaping the future of the country's automotive aftermarket as the industry's most comprehensive and trusted House of Brands.
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