Ob & Gob Ice Cream and Ravi Shastri Bring a Festive ‘Pop’ to Juhu Beach with a Unique OOH Installation
Nov 04, 2026
Mumbai (Maharashtra) [India], November 4: Ob & Gob, a fast-growing new-age ice cream brand, is taking its recently launched festive campaign beyond the digital space with an unconventional out-of-home (OOH) installation at Juhu Beach, Mumbai. Building on its association with cricket legend and commentator Ravi Shastri, the brand has brought its campaign idea, “Let’s Pop Some Cold Ones”, to life through a larger-than-life billboard featuring a motorised hand that literally pops open a giant sundae can.
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