A Timeless Expression of Emotion
Sep 07, 2026
Lengnau [Switzerland], September 7: Rado unveils its new brand campaign, The Search, starring global brand ambassador Hrithik Roshan on a personal quest inspired by memories of his loved one. Wearing a Captain Cook High-Tech Ceramic Chronograph, he is driven to transform a sentiment into something tangible and lasting, embarking on a journey that leads him to the heart of Rado's universe. Through the brand's mastery of materials, his vision gradually takes shape as the Centrix Open Heart Diamonds in plasma high-tech ceramic. Distinguished by a light silver mother-of-pearl dial and an open-heart design, the timepiece reveals a glimpse of the movement within, forging a unique connection between wearer and watch through its visible beating heart. Built around a powerful narrative, the campaign reveals the expertise, passion and attention to detail that bring meaningful ideas to life.
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