iD Fresh's Global CEO, PC Musthafa, Breaks Convention with a Live Lie Detector Test
Aug 05, 2026
Bengaluru (Karnataka) [India], August 5: In a bold and first of its kind approach by an Indian consumer brand, iD Fresh Food's Co-founder and Global CEO, PC Musthafa, participated in a live polygraph session at IIMBue, the two day annual leadership conclave organised by the IIM Bangalore Alumni Association. Hosted by entrepreneur and IIM Bangalore alumnus Deepu Chandran, the session saw Musthafa put himself through an unconventional public interaction, answering candid and challenging questions about the brand, his entrepreneurial journey, and the values that have shaped iD over the years, giving the audience a unique opportunity to engage with the brand in an open and transparent setting.
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