PointAI, AI Partner to Aditya Birla Fashion, Eyes Rollout of One-Second Virtual Try-On Technology Across ABFRL Stores
Aug 22, 2026
Mumbai (Maharashtra) [India], August 22: PointAI, an AI company specialising in Simulation AI for commerce and retail, is showcasing its next-generation In-Store Virtual Trial Room and AI Fashion Advisor as the AI partner for Aditya Birla Fashion and Retail Limited (ABFRL) at the Aditya Birla Fashion Excellence Day in Mumbai. The company is looking to bring the technology to ABFRL's brand stores in the near future, with the aim of making its retail environments more futuristic, interactive, and technology-led.
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