FMCG veteran Suresh Ramachandran launches My Way Is the SURE Way, a practical playbook for scaling consumer businesses
Oct 21, 2026
New Delhi [India], October 21: FMCG Industry veteran, Suresh Ramachandran today launched his first book, My Way Is the SURE Way: A Practitioner’s GTM Playbook for FMCG Founders & Leadership Teams, drawing on three decades of FMCG experience, field observations and distributor interactions to offer a structured approach to go-to-market (GTM) strategy. The book is aimed particularly at founders and sales leaders of businesses in the ₹100- 400 crore range, where the strategies that drive early growth may need to evolve to support the next stage of expansion.
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