Coca-Cola India Enables Hydration Access and Retail Empowerment at Asia's Largest Tribal Festival
Jan 29, 2026
New Delhi [India], January 29: As communities and visitors come together for Medaram Jatara 2026 - Asia's largest tribal congregation, Coca-Cola India, along with its bottling partner - Hindustan Coca-Cola Beverages Pvt. Ltd., is strengthening its commitment to local ecosystems through large-scale hydration access, retailer enablement, and community-led interventions. Anchored in its 'Locally Yours' initiative, the company is working closely with neighborhood retailers, vendors, and workers to support local livelihoods and create economic opportunities while delivering refreshment at scale.
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