How THE MEN THING Built a 1.2M Customer D2C Brand in Men's Jewellery
Jul 27, 2026
New Delhi [India], July 27: In an era dominated by venture capital-backed startups and hyper-funded direct-to-consumer (D2C) ventures, scaling a consumer brand to over 1.2 million customers without taking a single dollar of external funding is a rare feat. Yet, that is precisely what founder Rishi Modi achieved with THE MEN THING.
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