Pidilite's ROFF launches quirky new campaign spotlighting the importance of the right tile installation solutions
Aug 20, 2026
New Delhi [India], August 20: ROFF, a tile and stone fixing solutions brand from Pidilite Industries Ltd., today unveiled a quirky television campaign highlighting the importance of choosing the right tile installation system for long-lasting performance. Conceptualised by Ogilvy and created by Corcoise Films, the television commercial is set in a prison, where an inmate finds himself frustrated by the poor quality of the tiles in his cell, which repeatedly loosen and fall apart.
Read More...
