Airlines bet more premium offerings will boost profits
Nov 10, 2026
New York [US], November 10: Airlines are installing deluxe seats, enlisting Michelin-star chefs for luxury menu offerings and designing elite airport lounges as the industry bets its future on growing demand for premium travel. The strategy is expected to accelerate the shrinking share of coach class on many flights, with airlines envisioning as much as 70 percent of passengers paying for enhanced options, if not first-or business class. Airlines face significantly higher jet fuel costs due to the Iran war, but view such upselling as a profitable longterm bet.
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