How The UpGreat Expo Is Reframing Exhibitions as Business Assets in India
Feb 04, 2026
Gurugram (Haryana) [India], February 4: India's exhibition and event management industry has expanded rapidly alongside the country's growth in manufacturing, technology, and enterprise marketing. Yet despite rising budgets, exhibitions are still widely executed as short-term visual exercises--designed, displayed, dismantled, and forgotten once the event concludes. A Gurugram-based company, The UpGreat Expo, is challenging this long-established approach by repositioning exhibitions as measurable business assets rather than temporary decorative installations.
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