Hyper-personalization at scale: why brands must shift to an Agentic AI strategy
Feb 04, 2026
Kuala Lumpur [Malaysia], February 4: Global AI-first cloud communications platform Infobip, celebrating two decades of innovation, predicts an imminent and seismic shift in brand-consumer engagement. Moving away from the current application-to-person (A2P) messaging, Infobip forecasts a widespread shift to an agent-to-person model, eventually leading to a fully autonomous agent-to-agent future by 2030.
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