Business News

'Maine Crack Kar Liya': Bisleri Cracks the Hydration Strategy with Punjab Kings

Apr 17, 2026

Mumbai (Maharashtra) [India], April 17: Bisleri International continues to build on its largest-ever cricket season association with a high-energy, digital-first campaign in collaboration with Punjab Kings. Rooted in cultural relevance, the brand has unveiled a cinematic digital film featuring fan-favourite cricketers Shreyas Iyer, Shashank Singh, and Ben Dwarshuis.

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