Return on Intelligence: The New Growth Currency CMOs Can't Afford to Ignore
Jan 03, 2026
New Delhi [India], January 3: Traditional ROI still matters, of course. No CFO is ever going to stop asking about returns on spend. But the CMOs who are quietly pulling ahead are judging themselves on something deeper: Return on Intelligence - the compounding value of every insight, every model, and every decision loop they build into the system. In many Indian boardrooms today, the marketing review doesn't start with "How many impressions did we get?" anymore. It starts with something sharper:
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