Bigger Stones, Fewer Pieces: What India's Brides Are Choosing This Wedding Season, According to a 17-Store Lab-Grown Jeweller
Oct 17, 2026
Surat (Gujarat) [India], October 17: India's wedding season is spending more per wedding and buying differently, says Ivana Jewels, the Surat-based lab-grown diamond and Polki jewellery retailer with 17 showrooms across 15 cities. Across its stores, the brand reports a clear pattern: brides are choosing fewer pieces and larger stones, and 2-carat solitaires have moved from an aspiration to a routine ask. The brand's lab grown diamonds and bridal collections cater to customers exploring contemporary designs for their wedding celebrations.
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