Saudi Arabia's Largest Cultural Group Officially Launches in Riyadh
May 20, 2025
Riyadh [Saudi Arabia], May 20: In a landmark moment for the Kingdom's cultural and creative industries, the Cultural Assets Group has officially launched as Saudi Arabia's largest cultural consortium. Headquartered in Riyadh, with strategic offices in AlUla, Jeddah, London, Paris, and Unaizah, the group consolidates seven leading companies and over twenty innovative brands, including Backyard Symphony, Knowliom, Knowliom Museum Studio, Sign, Haal, Operal and Backyard Immersions, under a unified platform, to accelerate the development of private sector enterprises operating in the cultural domain.
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