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Distinguished industry representatives at the 20th edition of India's premier marketing conference, Marketing Conclave (MarCon), organised by the IAMAI, powered by Google, in Mumbai

Agentic Capabilities are Redefining How People Search, Discover, and Shop: Siddharth Shekhar, Google

Aug 06, 2026

Mumbai (Maharashtra) [India], August 6: "The search box is no longer just a container for simple text; it has completely transformed into an intelligent, multimodal, and conversational partner. We are moving from a world of simple keyword queries to a world of rich, conversational intent, where users leverage Google Search as a true partner in discovery and decision making," said Siddharth Shekhar, Director - Govt. & PSUs, BFSI, Fintech, Education & Auto, Google, at the 20th edition of India's premier marketing conference, Marketing Conclave (MarCon), organised by the Internet and Mobile Association of India (IAMAI) and powered by Google.

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