KIA Italia Generates 40x Return on Ad Spend Through AI-powered WhatsApp Sales Journey
Sep 29, 2026
New Delhi [India], September 29: KIA Italia, the Italian subsidiary of KIA Corporation, has partnered with Infobip to reduce the time between viewing an advertisement and purchasing a car. Thanks to an AI-powered conversational sales journey on WhatsApp, the company generated 144 qualified leads, eight direct vehicle sales and a return on ad spend (ROAS) of 40x.
Read More...