India's RTD Beverage Boom: Health, Convenience, and Quick Commerce Redefine Refreshment - Unveils Redseer Report
Sep 04, 2025
Bengaluru (Karnataka) [India], September 4: India's beverage market, which amounted to ~USD 28 Bn in 2024, is undergoing a decisive shift. Ready-to-Drink (RTD) beverages, once seen as niche, are fast becoming a lifestyle essential, driven by consumers seeking health, convenience, and novelty. From cold coffees and iced teas to functional juices and dairy blends, RTDs are now redefining how brands connect with modern, urban India.
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