From Tier-1 to Tier-2+, India's Festive Shopping is Now Digital, Vernacular & Cross-Screen: Affle's Festive Pulse 2025
Sep 22, 2025
New Delhi [India], September 22: Affle 3i Ltd, a leading consumer technology company, today launched its India festive season report, titled "India's Festive Pulse 2025: Decoding Trends for the Shopping Season." The report, produced in collaboration with audience intelligence platform VTION, is based on a first-party survey of consumers across Metros and Townclass, and sheds light on evolving shopper journeys for brands to maximize impact during the high-stakes period. The report captures a 360° view of how India's festive shoppers are blending mobile, CTV, and offline touchpoints; how multilingual ads are shaping engagement; and how marketers are recalibrating campaigns to tap into both urban and emerging Tier 2+ markets.
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