CII - Young Indians (Yi) and Chennai Super Kings (CSK) Join Forces for a Cause
Oct 06, 2023
Chennai (Tamil Nadu) [India], October 6: Cricket is not just a game but an emotion for Indians. Leveraging upon this fact, CII--Young Indians (Yi)--has set off on a glorious journey to battle the pressing issue of child sexual abuse in India. Yesterday, the organisation announced an exciting collaboration with the most prestigious and successful IPL team, Chennai Super Kings (CSK), for its upcoming Play for Cause Game, Yi Masoom Cup 2023. The partnership, announced at the Tamil Nadu Cricket Association (TNCA) in Chepauk, will see an exhibition league match between the Yi National Team and CSK to raise awareness about child abuse--physical and digital--and to serve to educate the public about the Masoom vertical of Yi and its commitment to protecting children from the damaging effects of sexual and other forms of abuse.
Read More...
