OOH To Skyrocket Its Growth with Technical Innovation: Dr. Yogesh Lakhani CMD of Bright Outdoor Media Limited
Feb 24, 2025
Mumbai (Maharashtra) [India], February 24: Out-of-home (OOH) advertising, also known as outdoor advertising, refers to billboards, signage, or other highly visual, highly impactful media displayed in public spaces people walk past and drive by every day. It also represents one of the biggest opportunities for advertisers to connect with their target audience outside the crowded context of their personal devices.
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