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From #MakeShowersGreatAgain to #EvenTheRocksSmile: How Cocky Is Making Men's Grooming Fun Again

From #MakeShowersGreatAgain to #EvenTheRocksSmile: How Cocky Is Making Men's Grooming Fun Again

Jul 28, 2026

Gurugram (Haryana) [India], July 28: From parodying Donald Trump's iconic campaign slogan with #MakeShowersGreatAgain, to imagining Mount Rushmore breaking into a smile in #EvenTheRocksSmile, and creating bold, conversation-starting photoshoots that challenge the conventions of men's grooming advertising, Cocky is fast emerging as one of India's most distinctive new-age brands. Every campaign is designed to entertain first and sell second, proving that grooming doesn't have to take itself so seriously.

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