India's Gen Z is travelling for music--but infrastructure gaps are pushing billions abroad, finds a study by Bhavan's College MSEED
Feb 02, 2026
Mumbai (Maharashtra) [India], February 2: India's Gen Z is redefining travel priorities, with live music and cultural events emerging as primary trip drivers. However, data states that there are gaps in infrastructure, pricing, and capacity which is forcing a significant share of this demand overseas. This has been recently discovered in a new study by Dr Jateen Rajput, Dean and Executive Director of Bhavan's College MSEED - Management School of Events and Experience Design.
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