Business

Kalpraag Presents Kohinoor: Proof That Dominance Is a Habit

Jan 30, 2026

VMPL
New Delhi [India], January 30: With its latest short kurta and Indo-western line, Kalpraag does it again--unveiling Kohinoor, a collection that fuses heritage, power, and unapologetic luxury. Inspired by the legendary diamond, Kohinoor doesn't seek validation. It arrives already legendary.
Some garments are worn.
Some are remembered.
Kohinoor is claimed.
At its core, Kohinoor thrives on tension. Explosive colour meets controlled shine. Ancient Indian prints lock horns with sharp modern silhouettes. Each piece is built like a statement--crafted to hold attention, engineered to command presence.
Craftsmanship takes centre stage and refuses to be subtle. Sheesha work flashes with movement. Cutdana ignites under light. Zardozi and heavy embroidery build layers of drama, authority, and depth.
The colour palette reinforces the collection's confidence. Beige, black, and navy bring restraint and sophistication, while deep reds and bottle greens inject ceremonial fire.

Rooted in Indian prints, the collection grounds its brilliance in cultural memory. Tradition here is not referenced--it is reclaimed.
Silhouettes span Indo-western kurtas, commanding sherwanis, structured Jodhpuri styles, and Kalpraag's first-ever short kurta line--sold out within seventy-two hours.
With Kohinoor, Kalpraag has once again proven why it stands as the No.1 ethnic wear brand in India.
The Kohinoor Collection is now available at Kalpraag's flagship stores in Delhi and Hyderabad, and online at kalpraag.com.
(ADVERTORIAL DISCLAIMER: The above press release has been provided by VMPL. ANI will not be responsible in any way for the content of the same.)

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